Beverage Branding

TAM channels the bold spirit of microbreweries into small-batch, alcohol-free ginger beer. Its vibrant identity draws from ginger's organic, shifting forms, with gradients and textured silhouettes that evoke fermentation and fizz. Each flavor —Original, Spiced, Lemon, and Mint— has its own color palette, reflecting its unique personality while maintaining a cohesive brand family. The geometric-yet-organic wordmark balances structure with warmth, embodying the handcrafted, energetic essence of the drink. TAM isn't just a beverage; it's a celebration of difference, energy, and flavor!