RESIDUE

Residue is a deodorant brand that reimagines traditional industry codes through a bold, colorful, and contemporary visual identity. Inspired by the symbolism of the butterfly, the project combines a minimalist aesthetic with more expressive graphic elements to create a distinctive and memorable brand identity. The goal was to develop a visual universe that reflects transformation, lightness, and self-expression while standing out in a highly competitive market.

RESIDUE – Beauty & Personal Care identity by Opime Studio, additional view 2 of 8, AI MODIFIED

RESIDUE – Beauty & Personal Care identity by Opime Studio, additional view 3 of 8, AI MODIFIED

RESIDUE – Beauty & Personal Care identity by Opime Studio, additional view 4 of 8, AI MODIFIED

RESIDUE – Beauty & Personal Care identity by Opime Studio, additional view 5 of 8

RESIDUE – Beauty & Personal Care identity by Opime Studio, additional view 6 of 8, AI MODIFIED

RESIDUE – Beauty & Personal Care identity by Opime Studio, additional view 7 of 8, AI MODIFIED

RESIDUE – Beauty & Personal Care identity by Opime Studio, additional view 8 of 8, AI MODIFIED

Color Palette

This brand uses a color palette of 3 colors

Click a color to find brands with similar colors.

Score→ 8.3 / 10

Design & Craft

8.92 / 10

Strategy

8.85 / 10

Originality

8.69 / 10

Brand Story

8.85 / 10

Simple average of the counting votes, per criterion — the Score above also weights the four criteria, counts Jury and PRO/Agency votes more heavily, gives less weight to voters who rate everything at the very top or bottom of the scale, trims outliers once a tier has enough votes, and nudges scores built on few votes toward the site-wide average. Votes that don't count toward the score aren't included.

Votes (13)

Voter		Design	Strategy	Originality	Story	Overall
	Libra Studio from France www.libra-studio.fr	9	9	9	10	9.10
S	Sehrish Kanwal from Pakistan	9	9	9	10	9.10
	Two Moons Studio from Indonesia twomoonsstudio.com	8	8	8	7	7.90
	dias.thedesigner from Indonesia diasportfolio.framer.website	5	6	5	8	5.60
	Vasundhara from India vasundharamahour.framer.website	10	9	10	9	9.60
	Danieladesignstudio from Indonesia	9	9	10	8	9.10
	ArtAmrit from India www.artamrit.com	9	10	9	9	9.30
	Erandy Elias from United States starhillstudio.com	10	10	9	10	9.80
	digitalsbyavrish from India digitalsbyavrish.framer.website	10	10	10	10	10.00
	Yapheh Design Studio from United Kingdom	10	10	10	9	9.90
	Nadia Ariefdien from South Africa nadiia.framer.website	10	10	9	10	9.80