Rude Kid is a brunch & coffee concept inspired by authenticity, curiosity, and that playful honesty we often lose as adults. A minimal, urban brand that stays effortlessly real.

Brunch & Coffee Branding

Introducing SOAK, a UK-made, gender-neutral body care brand that celebrates the art of ritual and restoration. Created in collaboration with @brandsbypaola SOAK was designed to reflect the balance between nature and self: self-care for all. We chose a soft, muted palette to evoke peace and calm, paired with a bold sans-serif logo for a modern edge. The typewriter-style font in the body text brings an organic, grounded feel which is a nod to the brand’s natural ingredients and thoughtful simplicity. Every detail, from the product textures to the photography direction, was crafted to highlight the essence of SOAK: purity, mindfulness, and connection through everyday rituals. We were so excited to do this collaboration together, was such a joy we both share a similar appreciation for clean, intentional design but brought our own unique strengths to the process. The result feels like a true blend of our creative worlds - calm yet confident, natural yet elevated. We hope you can see both of our influences woven through every detail.

Body Care Branding

ZAHRA is a modern Moroccan perfume house that brings regional scent traditions into elegant wearable keepsakes. Each fragrance is composed of Moroccan botanicals and selected materials, presented in bottles with hand finished brass detail and crowned by an ambergris inspired cap.

Perfume Branding

Light Bites is a playful candle brand inspired by food and drink favorites – cupcakes, lattes, cocktails, and more. The goal was to design a brand identity and packaging system that felt cozy, aesthetic, and irresistibly fun, while staying premium enough to compete in the home fragrance market.

Candles Branding

Meet Grove — a modern grocer for the design-minded. Think small-batch sauces, seasonal fruit, handmade pasta and local favourites all gathered under one thoughtfully curated roof.

Grocer Branding

Verano is an artisanal ice cream brand inspired by the slow rhythm of Spanish summers — tactile, nostalgic, and effortlessly cool. A celebration of warmth, sun-soaked colors, and melting moments that turn every scoop into a slow afternoon.

Ice Cream Branding

Bean House is a neighbourhood coffee shop that transforms into a vibey espresso bar at night. The project was to design a brand identity that balances this duality – welcoming regulars during the day, then shifting into a vibrant social space at night – through a system that feels warm, energetic, and story-driven.

Coffee Shop Branding

Cocoya is a sun body care brand designed for modern sun lovers. Featuring bold visuals, clean type, and radiant storytelling, Cocoya brings skincare into the spotlight. Featured in Packaging on Behance.

Sun Screen Branding

Rally Club is a modern pickleball brand selling paddles, apparel, and accessories that make the game as stylish and social as it is fun. The challenge was to build a bold identity that goes beyond equipment – capturing the energy of community, playfulness, and modern lifestyle.

Pickleball Branding

Jarred – a jam with attitude. It's bold, fruity, and cheeky in all the right ways. Think sticky spoons, toast at midnight, and flavours so good they demand centre stage. This isn't your grandma's gingham-lidded jar. Jarred flips the script on jam with a modern, design-conscious edge – playful enough to grab attention, but polished enough to earn a permanent spot on the shelf.

Jam Branding

WHISK is a complete brand identity for a premium pet food line, designed to balance energy and trust. Using a rare triadic color palette and rounded typography, the brand feels both joyful and sophisticated. The visual system is modular and adaptable across packaging and digital touchpoints, expressing genuine warmth and modern simplicity.

Pet Food Branding

Wild Trail is a Scottish camping resort tucked deep in the Highlands, offering off-grid stays, guided treks, and quiet solitude under open skies. The challenge was to craft a brand identity that feels elemental and authentic – one that honours the land while resonating with modern travellers seeking escape and reconnection.

Camping Resort Branding

KAMI is a modern hair care brand built on the principle of uncomplicated rituals. Their concept includes high-quality, design-led products that combine precision, purity, and strength with a focus on essentials — shampoos & conditioners, treatments, styling products, and fragrance for hair — designed to simplify routines without sacrificing performance.

Hair Care Branding

NOVRA is a contemporary women’s lingerie brand that blends understated sensuality with timeless elegance. Designed for the modern woman, every piece celebrates confidence, comfort, and individuality, offering a perfect balance between delicate detailing and effortless wearability.

Women Lingerie Branding

A visual study in fast culture and typographic rhythm. ZUKAE explores Y2K nostalgia through layered textures, bold type systems, and raw composition. The result is a brand that feels immediate, imperfect, and alive.

Ramen Branding

A visual identity born from modern nostalgia — where calm seaside energy meets warm, tactile aesthetics. Soft sun, slow hours, and cocktails that taste like a golden afternoon. Designed as a gentle escape — a place that feels both yesterday and right now.

Cocktail Bar Branding

NOVA is a mocktail brand redefining the non-alcoholic experience. Its mission is to make every occasion, from celebrations to quiet nights in, feel exciting, modern, and inclusive, without compromise on taste or style. NOVA celebrates the balance between celebration and mindfulness, blending modern aesthetics with confident simplicity.

Mocktail Branding

TAM channels the bold spirit of microbreweries into small-batch, alcohol-free ginger beer. Its vibrant identity draws from ginger's organic, shifting forms, with gradients and textured silhouettes that evoke fermentation and fizz. Each flavor —Original, Spiced, Lemon, and Mint— has its own color palette, reflecting its unique personality while maintaining a cohesive brand family. The geometric-yet-organic wordmark balances structure with warmth, embodying the handcrafted, energetic essence of the drink. TAM isn't just a beverage; it's a celebration of difference, energy, and flavor!

Beverage Branding

I Giardini di Zoe is a cultural and hospitality destination that combines the elegance of Italian Renaissance gardens with refined accommodation and dining. Created by an Italian owner for his granddaughter, Zoe, the project reflects a personal story rooted in heritage and care. What began as a private gesture of devotion has grown into an experience that welcomes visitors from around the world.

Restaurant Branding

Petali reimagines botanical soda through bold colour, refined typography, and sensorial imagery. A fusion of nature and design, it captures the vitality of petals in a modern, elevated beverage experience.

Beverage Branding

Freska, a modern, design-forward toothpaste brand that redefines your daily ritual. More than just toothpaste, Freska transforms an ordinary routine into a moment of style, freshness, and confidence.

Toothpaste Branding

The Nordiq Cabins branding blends Scandinavian simplicity with cozy warmth. A bold wordmark pairs with a cabin stamp for versatility, while harsh light photography, nostalgic still-lifes, and crafted collateral create a modern yet timeless visual identity.

Cabins Branding

Churn is an artisanal butter brand that celebrates nostalgia and tradition. Made in small batches with fresh cream, it delivers purity, care, and a nostalgic taste for today's table. The goal was to create the brand identity and packaging designs that reflects the nostalgic craft of butter-making while positioning Churn as a premium yet approachable choice.

Butter Branding

Wild Orchard Brew celebrates everything we love about cider. Crisp apples, easy moments, and a little touch of nature in every can.

Cider Branding

Dear Lilith offers a bewitching range of make-up products designed to evoke the mysterious & alluring. Their cosmetics allow customers to explore their dark & enchanting side by creating looks that are perfect for any spooky or scary occasion.

make-up Branding

Zukae is the instant noodle brand made for quick breaks and unstoppable cravings. Our mascot is the mouth—because while every tongue has its own taste, Zukae is the one flavor that satisfies them all.

Instant Food Branding

Roam & Return is a purpose-driven outdoor gear and apparel brand for eco-conscious explorers. This brief honors U.S. national parks, which face growing threats, from privatization and drilling to budget cuts and intensifying wildfires, driven by weakened protections and increased resource extraction.

Outdoor Gear Branding

Brand identity concept for Northmark School of Design based in Manchester. My aim was to blend timeless craft with contemporary vision. At the core, the logo balances classic elegance with a forward-thinking spirit. The illustration style: botanical meets machine, an organic “robot-plant” form that embodies how creativity truly thrives and evolves in the urban landscape. From the primary logo and 'N' monogram to the posters and custom merch featuring the signature illustrations, every element is crafted to stand out and spark curiosity.

School Branding

Bowl'd is a modern salad bar that makes healthy food much more enjoyable!

Healthy Food Branding

Sip Happens is a cocktail bar for free, unapologetic women. It’s the place where life’s little chaos meets big laughs, stronger drinks and best friends. It’s moody, sarcastic, and fun — a space that feels like you own it. And ofc, no men are allowed. Unless they’re serving the f drinks. The logo is made by me in Procreate. I wanted to convey the idea of texting when you are drunk, you can’t see the letters properly. That’s why the logo is not straight. Also, the letters are made to look like liquid. The colours and the overall mood are punkish style but with a feminine touch.

Cocktail Bar Branding

Second Story reimagines thrift as an editorial experience — bold, surreal, and playful. Clothes are staged like delicacies, paired with witty lines like “Our sequel is better than the original.” Fashion gets a sequel, and sustainability gets style.

Second Hand Fashion Branding

Unfilltered café is all about warm vibes, witty charm, and effortlessly premium feels. It's designed to be the neighborhood spot where real conversations meet bold flavors.

Coffee Shop Branding

Glowwell is a women's wellness supplement designed to support pure, radiant skin for health conscious women who embrace self-care as part of their daily routine.

Supplement Branding

Yiru is an e-commerce premium matcha brand built around authenticity, quality, and emotional connection.

Matcha Branding

Long ago, when the world was still cold and colorless, the people called upon the mighty Sun for warmth. In answer, the Sun opened its blazing mouth and poured down strands of golden fire — twisting, curling, hissing with heat. The people caught them in sacred bowls, danced in circles, and named them ZUKAE — the food of energy, the fuel of life.

Instant Food Branding

Zukae is an instant noodle brand made for late nights, quick breaks, and cravings. It’s food that fits your pace, hot, salty, and always delicious.

Instant Food Branding

Maison Laurent is a boutique countryside retreat in Provence. The brand was crafted to evoke timeless elegance, warmth, and intention, aligning with values of slow living and refined simplicity.

Boutique Branding

Séora Beauty is a luxury brand inspired by the pomegranate, where deep crimson tones, sculptural typography, and handcrafted elegance blend with sensual storytelling to create a bold, refined, and memorable beauty experience.

Skincare Branding

Hana is a premium and playful matcha bar bringing you the finest Japanese matcha in fun, modern ways 🍃

Matcha Branding

Rolling Nori is a contemporary sushi-to-go brand. Our bold blue identity blends tradition with a modern edge. It’s not just sushi — it’s sushi designed for today’s fast-paced lifestyle: vibrant, convenient, and unapologetically recognizable.

Sushi Branding

Oliv is a sleek olive oil brand bringing minimal design, Mediterranean roots, and modern lifestyle appeal into everyday kitchens.

Olive Oil Branding

Bunzo’s is a burger joint that keeps it real, big buns, juicy patties, and just the right amount of attitude.

Burger Branding

Oliv is a redefined olive oil brand for the modern kitchen. Minimal packaging, a logo inspired by the olive pit, and thoughtful design make every meal feel elevated, turning cooking into a stylish, everyday experience.

Olive Oil Branding

Nalu, a modern yoga and pilates brand, uses a calming yet energising palette and a signature orb gradient to represent core strength, flow, and balance, paired with a clean logo suite across apparel, packaging, and digital.

Yoga Branding

MNCH is a modern sandwich spot redefining plant-based fast food. With a GOAT mascot, bold pink palette, and hand-drawn quirks, it makes veggie sandwiches feel cooler, quirkier, and the Greatest Of All Time.

Sandwich Branding

ZUKAE Instant Noodles pairs bold flavours with bold design. Illustration, 3D mockups, and a touch of realism combine with energetic photography and packaging to create a playful, multi-layered, visually striking brand.

Instant Food Branding

Crafting the Wanderbrew Coffee Co. brand was about bringing a passion for great coffee and adventure to life. It tells a visual story of authentic journeys, connecting artisan quality with a genuine, inviting feel.

Coffee Branding

Golden Goods is a homemade lemon curd brand, born in a sunlit English kitchen of the 70s. Crafted in small batches, with wholesome ingredients and a generous spoonful of love. The identity is inspired by English kitchen aesthetics and vintage pantry labels. It feels retro, but with a modern twist — bringing the brand’s roots into today’s world. The letter G in the logo hints at lemon curves, leaves, and the smooth flow of curd. The color palette — bright yellow, deep burgundy, and soft vanilla — sets a warm, appetizing mood and highlights the curd’s golden color. A vintage-style logo adds character, while textured illustrations give a homemade, personal feel. The packaging was created to let the product shine — using bold contrasts and cozy tones to make the curd stand out. Every detail was crafted to capture a sunny moment — from the first glance to the last spoonful.

Food & Beverage Branding