Mika Matcha 🍵 Logo & packaging design concept for @briefclub Authentic Japanese matcha, sourced straight from the farms of Japan. A fresh, traditional, and playful take on matcha powder packaging. Inspired by the serene beauty of Japanese farms and their timeless design heritage.

Matcha Brand Identity

LJÓMA a gorgeous sunscreen brand whose name means “glow/shine” in Old Norse 💛 his project made me so happy loved every moment of bringing this eco-conscious brand to life with packaging made from recycled ocean plastics 🌊♻️ Feeling excited and grateful to be part of such thoughtful, purpose driven briefs! 💫

Beauty & Health Brand Identity

NUE is a refillable natural deodorant made for the golden hour of every day. Clean, vegan, and cruelty-free — designed to keep you fresh while caring for the planet. Freshness that lasts, beauty that belongs.

Beauty & Health Brand Identity

Turning flavor into visuals. 🎨🍔 For Uncle B’s Burgers, I focused on creating a brand identity that feels energetic, urban, and social perfect for a smash burger spot with personality. The bold typography, playful mascot, and vibrant orange work together to make the brand instantly recognizable across every touchpoint. Because great design doesn’t just decorate it communicates. ✨

Restaurant Brand Identity

HOTTIE is more than a burger — it’s a bold brand. Born to break the rules, built for those who crave bravery, flavor, and attitude. No safe choices. No bland bites. Just unapologetic taste, killer attitude, and burgers that hit harder.

Food & Beverage Brand Identity

SNAP! is a bold, playful bubblegum brand inspired by the neon energy of the 90’s. SNAP! isn’t just gum — it’s a throwback to the decade of fun, designed for a new generation that loves nostalgia.

Food & Beverage Brand Identity

Modis is a forward-thinking fashion academy emphasizing design, form, and creative direction, with a strong foundation in clarity and structure. Students are prepared to think critically, design boldly, and lead with intention in the world of fashion. The academy’s identity is represented by five squares forming an “M,” with a slightly shifted central square, symbolizing innovation within structure.

Fashion Brand Identity

Haloa is a modern but ethereal make-up company: Their focus is on bright, playful shades and natural-toned options, catering to whatever style their consumer likes. They are targeting primarily Gen Z and younger Millennials who want makeup that feels bold but wearable.

make-up Brand Identity

Olura is a supplement brand made for young women. As the female body changes, Olura supports every part of it. It targets skin, hormones and more with clean formulas and ingredients that fit your lifestyle and grow with you.

Supplement Brand Identity

Inviting you to Maccaro — my imaginary pasta café and wine bar. A personal project, created just for fun and creative exploration as a pasta lover. I worked on the logo, typography, and layout visuals, aiming for a minimal but appetizing look. The style mixes clean shapes with a playful, handcrafted feel.

Food & Beverage Brand Identity

Compani - a pet friendly coffee shop in the heart of Leeds city centre! Where tails wag and cups clink!

Coffee Shop Brand Identity

Tiny Suds is a gentle baby skincare brand made with pure, natural ingredients to keep delicate skin soft and safe. Our simple organic formulas are free from harsh chemicals, designed to soothe and protect with every wash. With Tiny Suds, caring for your little one's skin feels as natural as a cuddle.

Skincare Brand Identity

YOKÓ is a Japanese matcha cate inspired by Tokyo's quiet side streets and fast-paced city life. It's made for urban people who move quickly but love moments of stillness. Every drink is prepared slow, to help others slow down.

Tea Brand Identity

Brew Lab is a specialty coffee brand built around curiosity, craft, and clarity. The identity treats coffee like an experiment worth savoring: origins, roast level, and tasting notes are communicated up front in a simple, lab-inspired system that helps people choose their perfect cup at a glance.

Coffee Brand Identity

Olura is a supplement brand made for young women. As the female body changes, Olura supports every part of it. It targets skin, hormones and more with clean formulas and ingredients that fit your lifestyle and grow with you.

Supplement Brand Identity

Tiny Suds is a design-led baby care brand that blends playful character with premium simplicity. Through strategic identity, packaging, and tone of voice, it reframes baby skincare as cosy, elevated, and emotionally resonant.

Beauty & Health Brand Identity

Saucin takes a fresh new approach the condiment industry. Offering a direct to consumer refillable sauce service. Taking sustainability to a new level. The visual identity needed to be loud, fun and creative. With a target audience of Gen Z, this identity had to encourage creativity, boldness and being loud to get your voice heard. By being loud we can get more people to join our mission.

Food & Beverage Brand Identity

Whimsical, bold, and too pretty to throw away, Gula’s donut boxes are designed to make jaws drop before the first bite. A pastel punch of personality with cheeky lines and playful type, made for the world's most unforgettable donuts.

Food & Beverage Brand Identity

Unseen is a covert, system-led clothing brand operating between fashion, function, and coded storytelling. Built on archival aesthetics and tactical design language, UNSEEN crafts garments and brand assets that feel classified, traceable, and intentionally off-grid — objects that carry stories, signals, and memories, even when no one remembers. designer: @byharshingg & @artisticallyymessy

Fashion Brand Identity

Louis and Marie's is a sultry blend of both old-world leisure and modern sophistication. Inspired by the Parisian salon culture of 1920s and smoky billiards dens of vintage New York, this lounge is where the clink of ice meets the soft thud of a cue ball.

Bar Brand Identity

Olivas is a new food brand focused on delivering high-quality, handpicked olives in eco-friendly packaging

Food & Beverage Brand Identity

SOREIA is a skincare brand rooted in nature’s calm, offering gentle, plant-based formulations that nourish and restore. We developed a visual identity and packaging system that reflects SOREIA’s natural essence, combining organic forms, earthtone palettes, and minimal design to create a soft yet elevated brand presence. The logomark draws inspiration from the letter “S” and the shape of a water droplet, symbolizing hydration, balance, and nature’s quiet strength. The overall brand direction embraces simplicity, modern elegance, and a mindful connection between product and self-care ritual. From concept to visual language, SOREIA is designed to feel honest, healing, and beautifully grounded

Beauty & Health Brand Identity

ASPECT is a business photography studio built for those who operate behind the scenes. Inspired by archival formats and system aesthetics, it captures teams, founders, and creators in their most intentional form. Every asset—from portraits to printed matter—works as visual evidence: structured, coded, and deeply human. This is photography as record-keeping—framing clarity inside the chaos. designer: @byharshingg @artisticallyymessy

Photography Brand Identity

Still is a zero-waste makeup brand designed for conscious consumers who want beauty without the excess. All products are refillable or recyclable, made with clean ingredients.

Beauty & Health Brand Identity

Pop the Corn: Gourmet popcorn. 🍿Where indulgence meets crunch — gourmet popcorn, redefined!

Food & Beverage Brand Identity

Modis is a forward-thinking fashion academy focused on design, form, and creative direction.

Fashion Brand Identity

Rooted in the sun-drenched farms of Senegal, this brand celebrates transparency from the ground up - from harvest to jar. We leaned into bold typography and vibrant color palettes to reflect the strength of the product and the spirit of the farmers behind it. Every detail was designed to communicate authenticity, honesty, and heart. From concept to final label, this project reminded me how good design can tell powerful, real stories.

Food & Beverage Brand Identity

“Dröm is a Swedish slow-made furniture brand that drops one iconic piece per season focusing on clarity & natural design.” – Brief by @briefcorp on Instagram For Dröm, a distinguished Swedish slow-made furniture brand celebrated for its iconic, minimal pieces and commitment to intentional living, I developed a sophisticated visual identity. My aim was to translate their natural design philosophy into a modern, minimalist aesthetic. The resulting system utilizes a sleek sans-serif typeface, clean layouts, and a carefully selected earthy color palette to perfectly encapsulate their elegant and nature-harmonious brand.

Furniture Brand Identity

"Vitame is a cold-pressed juice brand inspired by the power of nature. Using fresh, nutrient-rich ingredients, Vitame creates energizing juices crafted to bring health, flavour, and vitality to your daily routine." – Brief by @designerbriefs on Instagram The Vitame brand identity is a celebration of the vibrancy and freshness of its cold-pressed juices. The design is characterized by a bold, minimalist aesthetic that uses bright, vibrant colors to represent the brand's commitment to using only the freshest, most nutritious fruits and vegetables. The simple, clean lines of the typography and logo reflect the purity of the product, while the bold color palette conveys a sense of energy and vitality.

Beverage Brand Identity

Sando is a fresh and playful Japanese-American sandwich shop that blends Tokyo street-style minimalism with bold, modern branding. The visual identity is built around clean layouts, a vibrant color palette, and type choices that reflect the quirky, compact nature of Japanese “sando” culture. The logotype is simple and geometric, capturing both cuteness and confidence. At the same time, the packaging and in-store materials bring the brand to life through a mix of grid-based balance and fun, icon-driven design. From sandwich wraps to takeaway bags and stickers, every piece is designed to create a memorable, photogenic experience for food lovers. Bold. Fresh. Easy to crave. A visual identity that makes every bite feel like a brand moment.

Food & Beverage Brand Identity

For my personal brand, I created a cohesive visual identity, website, social media designs, and print stationery designs (business cards, letterheads, contracts, etc.). My aim was to create a professional visual style that is characterized by a minimalist aesthetic, classic sans-serif typefaces, and a simple monochrome color palette. My goal for this project was to create a visual style that represents the unique blend of creativity and meticulous attention to detail that characterizes my work.

Agency Brand Identity

Misk redefines luxury perfumery by empowering the sophisticated individual to craft their own olfactory narrative. Far beyond conventional fragrance, Misk invites discerning patrons to become perfumers of their own story—curating rare, unexpected ingredient combinations that evoke emotion, memory, and identity. Each scent is an intimate exploration, blending the finest and most uncommon essences from around the world. Whether through personalized consultations or immersive atelier experiences, Misk guides its clientele in composing a fragrance as unique as their journey. For those who seek more than a signature scent—but a wearable masterpiece—Misk is the art of perfumery, reimagined.

Fragrance Brand Identity