Vermont Valley Express

The Vermont Valley Express is a heritage-style scenic train that brings travelers deep into the beauty of Vermont's fall foliage season. With open-air carts and panoramic views, passengers are immersed in rolling valleys, covered bridges, and mountains ablaze with red, orange, and gold. The ride combines the nostalgia of classic railway travel with the awe of autumn's fleeting brilliance. Warm, timeless, and distinctly Vermont, the brand celebrates slow travel, shared memories, and the romance of the rails. As I was unfamiliar with Vermont and its cultural landscape, I began the project with thorough research into the region, its heritage, and the aesthetics of royal, luxurious, heritage-style trains. Based on these insights, I developed an emblem-style logo and a complete logo suite that reflects the character of the Vermont Valley Express. The color palette was selected to subtly echo the hues of Vermont’s state flag, grounding the brand in a sense of place. I also considered all essential brand touchpoints - including postcards, brochures, outdoor signage, menus, and other passenger-facing materials - to ensure the identity felt cohesive and functional across every platform.