Sliced is a Quick Service Restaurant (QSR) created to serve bold flavors and fast solutions for today's busy lifestyles. The brand brings a unique twist to traditional pizza by offering customers the freedom to enjoy just a single slice or indulge in a full pie – all freshly made and bursting with Indian and Italian-inspired flavors. Whether you're on a short break, rushing between meetings, or just not in the mood for an entire pizza, Sliced makes it easy to grab what you need, when you need it. The menu celebrates the best of two rich culinary cultures Italy's classic cheesy goodness meets India's bold, spicy zest. - With speed, taste, and flexibility at its core, Sliced is all about serving convenient cravings without compromise - because good pizza shouldn't make you wait.

Restaurant

CIAO! is a bold new take on fast-casual pasta—an identity built to disrupt tradition and resonate with a young, urban, no-filter generation. This is pasta for the TikTok age: messy, loud, and shareable. My goal was to create a visual and verbal identity that matched the energy of the product: fast, craveable comfort food that doesn't take itself too seriously. Most pasta brands lean into heritage, rustic charm, and family tradition. CIAO! needed the opposite. How to make pasta relevant for a youthful audience constantly bombarded with content and craving authenticity—with no patience for cliché or polish?

Hospitality

Plately. We bring the chef. You bring the appetite. Branding, merch, advertising, packaging and app design. If you want your brand to stand out like this little chef, I’m here for you 🙌🏼

Hospitality

Hello! (⁠◠⁠‿⁠◕⁠)A brewery brand that focuses on camaraderie, friendship, and the enjoyment of beer among friends.

Beverage

'Goodness packed in a kit'---Introducing PLATELY, a healthy meal kit subscription service! This brand conveys the experience of a seamless, hassle-free meal kit subscription service. The logo features a bold, modern design with a slight tilt in the typeface, reflecting speed and efficiency in its service. Brand design by: @johnfer.design

Hospitality

Branding for a breakfast club

Restaurant

I had the absolute joy of creating the logo for SUGAR BUTT, a brand-new sweet pie project coming out of West Yorkshire. The brief was all about playful confidence: something fun, bold, and memorable! I had so much fun working on this one, especially creating the mascot. Hope everyone loves that little bear as much as I do! 🐻 mockups by @scenenumber.mockup typeface: Roger

Sweets

Daily Yolk: 'Serving slow mornings Right!' The core theme of this brand revolves around the concept of "serving", which is visually represented in the logomark. by @johnfer.design

Restaurant

Clara Aurora is a contemporary jewelry brand that brings elegance and innovation together in every piece. Specializing in modern designs, Clara Aurora offers a wide selection of handcrafted jewelry that reflects both timeless sophistication and follows the current trends. Each creation is made with high-quality materials, ensuring lasting beauty and exceptional craftsmanship.

Jewelry

El Toro is and authentic Mexican restaurant, where the funny and funky vibes meets the traditional cuisine. El Toro has a spicy, unapologetic and fun personality, just like it's dishes and is designed to be funny, vibrant and to always keep you coming back for more.

Restaurant

Daily Yolk is a modern and trendy breakfast club designed to deliver good vibes and that unforgettable first bite feeling. The branding captures a balance of cozy warmth and playful energy, creating a visual identity that feels both inviting and contemporary. With its vibrant style and welcoming tone, Daily Yolk stands out as the perfect morning escape for breakfast lovers.

Restaurant

"Celium provides affordable access to high-performance GPUs through a platform that empowers and inspires action. Its evolving visual identity reflects a decentralized ecosystem that inspires creativity and progress." I would love for you guys to see & use the videos for this brand as it really brings it to life!

Technology

Introducing Meadow, an alcohol-free digestif made with organic herbs and absolutely zero nasties! I wanted the design to feel bold yet refined, clean, minimal, and elegant. The simplicity of the ingredient list inspired a stripped-back visual identity. The result is a look that reflects the purity of the product while still feeling confident and contemporary.

Beverage

In the misty hills of Uji in Japan, Haruki, a third-generation tea artisan, sought to preserve the purity of true Japanese matcha. As mass production diluted its authenticity, he founded Kiyo Matcha. Using time-honored methods, Kiyo Matcha’s leaves are hand-picked, stone-ground, and free from additives, ensuring vibrant color and rich umami. More than a brand, Kiyo Matcha is a tribute to tradition and a promise of authenticity, inviting you to slow down and savor matcha as it was meant to be.

Tea

Go Bananas! is a banana bread brand built on joy, warmth, and simplicity. It turns everyday comfort into a bold, colorful experience with fresh loaves baked daily and a visual identity that’s playful yet modern. The design features vibrant colors, and confident type. Every detail, from packaging to posters, is made to spark smiles and invite feel-good moments. This project covers the full identity: logo, tone of voice, packaging, and digital — all baked with love

Bakery

Daily Yolk is a brunch brand built around the joy of slow mornings, golden eggs, and cozy corners. It’s a place where brunch isn’t just a meal - it’s a mood. From sunny-side eggs to playful taglines, the brand marches to the beat of brunch with warmth, charm, and an all-day invitation to linger a little longer. The identity blends bold type with soft edges, a warm color palette, and playful line illustrations like the signature "egg parade" characters. I wanted the visuals to feel sunny, nostalgic, and a little cheeky. Just like a perfect brunch with friends.

Restaurant

Mamasala is an Indian fast good restaurant that breaks the rules. Recipes validated by the street including crispy samosas and spicy naans and the boss's signature Tikka Masala !

Restaurant

Brand Design for toothfolk - a conceptual all-natural toothpaste company that prides itself on clean ingredients, healthy living, and sustainability – without compromising on quality results. This one’s more muted than my usual colour-happy work, but still holds a bold feel. I wanted to explore a slightly different direction, and landed on this modern witchy style. Really enjoyed the process! mockups made with @pacdora ( you can use my code SKOJIE for 20% off! 🧙‍♀️ ) copy by Haley R. Farmer brief by @readysetbrief

Beauty & Health

Snap is a new Swiss chocolate brand that offers delicious and playful chocolate treats for kids. Their goal is to create positive associations for chocolate with children, making it an adventure for the senses. They also want to build strong brand loyalty. For my design of the brand, I decided to create an identity tied around the word 'adventure' from the brief. I avoided using lots of chocolate brown colors and instead used more forest orange and green colors, linking towards the ideas of kids having fun adventures in the forest, kinda like when we used to go camping as kids. I created a logomark with a lightning shape formed in the logotype to symbolise the idea of 'creating a spark for adventure with chocolate. Finally, with areas such as the brand touchpoints, I not only focused on exploring consistency of the visual identity, but I also explored unique ways to build brand loyalty. Two ways I achieved this were through packaging and app design. For the packaging, I created a section that included a special offer for amusement parks like Chessington (like how Kellogg cereal boxes do it), as a fun way for kids to 'unlock their next adventure'. and finally for the app design, I create a playfully-styled rewards program where kids could scan every time they buy the product, and once they buy enough, they can win rewards such as free chocolate, special discounts and more!

Sweets

Asana ~ a yoga studio that’s all about mindfulness, balance, and feeling good in your body and mind✨

Sport

The visual ID for Upper St. Beer Bros limited edition APA beer, Hangover draws its inspiration from the famous Upper Street art deco cinema “The Screen“ in Islington, London.

Beverage

Elios Olive Co. is a gourmet olive oil brand rooted in the sun-soaked Palestinian lands. It is crafted to deliver purity, tradition, and soulful flavor in every drop. The challenge was to create a brand identity that communicates authenticity and heritage while positioning the product as a premium choice in the health-conscious artisanal food market. The visual identity embraces warmth and tradition with a refined color palette inspired by the sun and the earth. A modern serif wordmark paired with natural textures and custom icons tells the story of harvesting, pressing, and purity. Elegant bottle packaging, branded stationery, and a cohesive social presence bring the brand to life, ensuring Elios Olive Co. feels timeless and trustworthy, honoring the land it comes from and the people it’s made for.

Food & Beverage

We are excited to craft the bold and vibrant branding for Gogiya, a Korean BBQ spot where friends and family gather around sizzling grills! 🇰🇷✨ With a modern urban aesthetic, we infused the identity with fiery red and dynamic blue, reflecting the energy, authenticity, and social spirit of Gogiya. The name itself—“Hey Meat!”—sets the fun and welcoming tone, making every meal an experience to remember!

Restaurant

Revair's inspiration from Botticelli’s Venus, an eternal symbol of natural beauty and rebirth to reflect Revair’s mission of restoring strength, shine, and feminine confidence from the roots up. The Renaissance aesthetic communicates sophistication, heritage, and timeless care. This is not just packaging. It’s presence. A ritual, bottled

Beauty & Health

Daily Yolk is a brunch spot we wish existed. Built for lazy mornings, golden eggs, and eating breakfast way past breakfast time. It’s not just about food, it’s about a vibe: slow, sunny, and a little cheeky. A place for waking up late and eating like it’s 8am, because eggs don’t check the clock, and neither do we. With cozy corners, playful taglines, and marching egg illustrations, Daily Yolk mixes warm colors, bold type, and soft shapes to make brunch feel fun again.

Restaurant

bather is all about everyday rituals that feel good—bare skin, slow mornings, and scents that stick with you. The vibe is raw, soft, and a little rebellious. Think sun-warmed skin, not perfection. The logo is crossed out with a bold black line—like a quiet refusal. A rejection of expectations, beauty standards, and doing things “right.” It reflects the heart of bather: finding presence in the undone, the messy, the real. Not chasing moments—just being in them. No rules. Just ritual.

Beauty & Health

DNM GEN is a sustainable denim brand that reinvents this iconic material through upcycling and innovation. Each piece reflects a responsible and contemporary vision of fashion, blending style with ethics. For this project, I designed a bold and cohesive visual identity. A modern, impactful typeface conveys the strength of denim while highlighting its timelessness. The minimalist color palette showcases the recycled fabric. Lastly, the clean, dynamic lookbook enhances each piece by telling its story and highlighting its unique character.

Fashion

I developed a memorable and striking visual style for a pretzel bakery. The main design element is a black and white checkered pattern, which I applied on the package and envisioned for the window display. This pattern creates a strong visual identity for the brand. I also created a friendly cartoon character holding pretzels. This mascot is placed on the package and in the window display design, making the brand more appealing and memorable. The Twisted Bites logo is in stylish italics, giving it a personalized look. The packaging also features the founding year, "EST. 2025".

Bakery

Oryn is a modern skincare brand that aims for simplicity, being gentle on your skin and in environment too.

Beauty & Health

The Grid, is a modern tennis club for players who love the game and the energy that comes with it. It’s the perfect place to train, compete and connect.

Sport

At Mad Mayo, eating is a celebration, not a checklist. No calorie counts. No regrets. Just endless bites, messy hands, and for people who eats like it's their last day on Earth.

Restaurant

Go Bananas! Handmade banana bread, baked to golden perfection. Brand design by: @johnfer.design

Food & Beverage