WILD TRAIL is a visual identity shaped by the quiet charm of slow hiking and soft adventure. The design process leaned into analogue nostalgia—grainy textures, flash-burnt photography, handwritten journal entries, and lo-fi layouts—to echo the unfiltered, offline feel of being on the trail. Every element—from the matchbox to the trail journal—was crafted to feel like something you’d find stuffed at the bottom of a backpack. This isn’t high-performance gear culture—it’s thoughtful, slightly muddy, and full of soul.

Lifestyle & Outdoor

Kōhī: Slow Coffee Bar- Where Reconnection Begins With a Coffee.☕

Coffee

Branding for Baya Baya açai bowls

Food & Beverage

A beach resort inspired by calm tides, sun-drenched days, and barefoot luxury. The visual identity blends soft coastal tones, elegant typography, and a breezy, timeless feel — crafted to capture the essence of serene seaside living.

Resort

Muzo is a personal project born from the desire to combine design, craftsmanship, and upcycling. My goal was to create dog bandanas with modern, vibrant patterns, hand-printed using the screen-printing technique. Each piece is made from repurposed fabrics, giving a second life to existing materials.

Pet

Palmira is a boutique beach resort made for slow days and salty air. It's a place for laid-back travelers hidden between palm trees and the sea to reset and feel the warmth of the coast, with open-air cabanas, relaxed rooms, and more.

Resort

An eco-friendly retreat with a focus on regenerative farming, wildlife conservation, & animal rehabilitation. Fostering deep connections between people, animals, & nature. 🐂

Retreat

Kind Joinery brings together thoughtful design and timeless simplicity. Each piece is made to create space for comfort, beauty, and a sense of ease in everyday living. warm neutrals, clean typography, and a visual language that reflects the brand’s calm, honest, and welcoming nature. Every element is designed to feel timeless yet grounded — just like the pieces Kind Joinery creates.

Furniture

As part of the Design Brief Challenge, I developed a fictional branding project for Friteur, a Belgian takeaway fries shop. The goal was to create a full visual identity within one week, blending tradition with a modern twist to reflect the essence of a local, authentic food spot. The aim was to design a full brand identity, including a logo inspired by Belgian craft and heritage, a clean, well-structured menu, and a graphic universe rooted in the retro visuals of traditional fry shops.

Take Away

Brand Design for FLOW & GO 🏃‍♀️💜 - A conceptual running club for women and gender-expansive folks The idea was to create something that feels calm, welcoming, and grounded in community - less about performance, more about connection. I chose purple for its deep roots in LGBTQ+ history - a symbol of pride, spirit, and belonging. The characters are simple, abstract shapes - each one different, all equally part of the story. mockups by: @mockup.maison @bendito.mockup @scenenumber.mockup brief by: @designerbriefs @designbywomen_

Sport

MobileCharmbar is bold, nostalgic, slightly rebellious, and hyper-feminine. It speaks to those who love the drama of getting ready, who romanticize the early-aughts beauty era, and who aren’t afraid to mix glamour with grit. From the gritty warmth of mixed metals to the collage-style visuals and handwritten moments, every element is intentionally designed to feel editorial yet unpolished, nostalgic yet trend-forward—just like the CharmBar clientele.

Business

Meet Alison: Alison doesn’t just fix furniture. She paints over the past with sunshine yellow and stories. She hand-draws constellations over old scratches. Lines drawers with vintage wallpaper like secret memories. Every piece she finds (left on a curb, inherited with grief, or rescued from a dusty garage) gets a second life. This brand is for the soft-hearted rebels who know that what’s been through something still deserves to shine.

Restore

Pace+ is a skincare made for athletes and active days. It protects your skin and body from sweat, sun, and whatever else your workout throws at you. The products are effective and keep your skin ready to train, recover, and do it all again.

Beauty & Health

Sunday Script is a UK-based copywriting studio that champions clarity with charisma. Built around the phrase “Ink. Pause. Repeat.”, this brand identity treats punctuation like poetry and ideas like rituals. The design system pays homage to the desk drawer—from notepads and filing folders to typewriter ribbons and rubber-stamp marks—capturing the slow, deliberate rhythm of great writing. The typographic treatment contrasts the sharpness of editorial serifs with the blunt honesty of bold sans, while the symbol (an expressive eight-point burst) stands for a thought that’s just hit the page. Every brand touchpoint—from business cards to letterheads to merchandise—is designed with reverence for the pause: the breath before the next sentence, the space between draft and delivery. Project Credits Designer & Art Director: Harsh Vardhan Concept developed for Brief Club’s Challenge 208: Sunday Script

Business

Brine blends the raw essence of the ocean with urban edge. Think fresh catches, smoky grills, and a moody, salt-air aesthetic. This isn’t your classic seafood joint — Brine is sleek, minimal, and just a little wild. Every plate tells a story of flavor, freshness, and fire. The word “BRINE” uses a bold, condensed sans-serif typeface with strong vertical strokes. This gives the logo impact, modernity, and a bold urban edge. The tight letter spacing and condensed form create tension and visual strength, perfect for a brand that wants to stand out. In contrast, the curved “seafood restaurant” in a thin, delicate type softens the composition with a sense of movement — reminiscent of waves or sea currents. This adds an organic, artisanal feel to the design. The color palette is minimal but meaningful: Deep blue (background): represents the ocean, depth, and freshness. White (text): provides strong contrast, clarity, and cleanliness. Burnt orange (illustrations): evokes heat, grilling, and bold flavors — visually striking and symbolically rich. The orange against blue creates an eye-catching focal point that draws immediate attention. The illustrations use a vintage engraving style, full of texture and detail. This raw, handmade aesthetic aligns perfectly with the brand keywords — especially “elemental,” “authentic,” and “non-traditional.” The way the illustrations interact with the word “BRINE” is a bold visual decision — they merge illustration and typography, reinforcing the concept of blending the raw ocean essence with an urban aesthetic.

Restaurant

Baya Baya: Dive into the vibrant taste of the tropics! It's not just a bowl, it's a whole mood.

Food & Beverage

Solaris is a Solar energy company which switched from petroleum to Solar energy industry and they needed a new Visual Identity

Technology

Based in London and Essex, Rhyme Room is a live music event company dedicated to empowering emerging artists by sharing their work on stage and build their performance credentials. They host regular events that showcase across hip-hop, soul and acoustic styles, allowing performers to refine their craft and explore new creative directions. To reflect their vision of guiding artists toward G.O.A.T. status, Rhyme Room required a bold, energetic identity. The vibrant red evokes passion, confidence and excitement, while the stylised goat head symbolises strength, ambition and ultimate achievement. Finally, the enclosing oval frame conveys unity and focus, keeping artists at the heart of a supportive community. For maximum flexibility, the mark also works comfortably in night black or off white, ensuring it stands out wherever it appears.

Event

JAM Hip Hop Festival surge de la transformación de un festival previo, creado en 2015 en las afueras de Valencia. El evento celebra la unión de arte urbano, danza, música y calistenia, defendiendo los valores clave del movimiento hip hop: creatividad, expresión, respeto y unidad. Con la intención de consolidarse internacionalmente, el primer paso fue renombrar el festival, simplificando “Godejam” a “JAM”. Este cambio unifica la marca a lo largo de las distintas ediciones, donde la ubicación se añade como una etiqueta personalizada creada por uno de los artistas, reflejando la esencia creativa y expresiva del festival. El diseño del logo se inspira en técnicas clásicas del graffiti de los años 70 y 80, como sprays, plantillas y tags, capturando la autenticidad del hip hop. La tipografía Rainer Bold aporta fuerza y presencia, creando contraste con los elementos gráficos orgánicos que representan la expresión. La paleta cromática neutra de la marca permite resaltar los colores vivos que cambian en cada edición, definiendo la identidad visual única de cada festival y sus murales colectivos. Además, se desarrollaron plantillas para redes sociales y materiales promocionales offline, asegurando coherencia visual en todas las plataformas y soportes. El lema del festival, inspirado en un rap creado en la última edición, resume sus valores esenciales: comunidad, unidad, expresión y respeto — “We are Hip, We are Hop, We are Rap, We are JAM.”

Festival

Visual identity for Daily Yolk, a modern all-day breakfast spot. The yolk mascot brings a calm, playful tone, using its egg white as a blanket and just chilling on toast. Bold black, white, and yellow tones meet playful, hand-drawn lines for a light and relaxed vibe.

Food & Beverage

Passion project for Street Quack, a playful café concept with a skateshop vibe. Built around a laid-back duck mascot that inspired the brand direction. A fun and bold identity for a spot that feels both cool and welcoming.

Coffee

Asana ~ a yoga studio that’s all about mindfulness, balance, and feeling good in your body and mind✨🧘‍♀️

Sport

TIDE is a sustainable swimwear brand inspired by the sun, sea, and laid-back beach culture. It’s looking for a breezy visual identity, modern packaging, and bold social content that captures its carefree, conscious, and coastal spirit.

Fashion

Dolce is a vegan Italian baked goods brand with a bold, effortless vibe. Inspired by the Luperca sculpture of Romulus and Remus, the identity blends heritage with edge. Quietly confident, unapologetic, and rooted in authentic Italian tradition.

Bakery

La fundadora de Serendipia llegó con una idea clara, pero sin una identidad visual que reflejara su esencia. Juntas, trabajamos en construir los cimientos de la marca: definimos su propósito, valores y personalidad, y creamos una narrativa coherente que guiara todo el desarrollo visual. A partir de este enfoque estratégico, diseñé un sistema gráfico basado en formas orgánicas inspiradas en lo artesanal y en su contexto geográfico. La identidad transmite calma, conexión y bienestar, alineándose con la misión de Serendipia: ser un espacio creativo que invita al autocuidado y la expresión personal. El universo visual se apoya en una paleta cálida y en ilustraciones espontáneas y simples, reforzando el tono reconfortante y cercano de la marca.

Manufacturer

CA-WOW offers real dairy milk that’s 100% lactose-free, making it ideal for those who are lactose intolerant. Enjoy the rich taste of milk without the discomfort. Their product line includes a 330ml and a 1L option. Your dairy cravings sorted!

Food & Beverage

PLATELY is a satirical-meets-functional meal kit brand designed for those everyday emergencies — when life gets chaotic and cooking feels like a crisis. With a bold visual identity, tongue-in-cheek copywriting, and editorial-style presentation, PLATELY reinvents convenience food through the lens of fashion, humor, and design.

Food & Beverage

Plately is a meal kit subscription service for people who want to eat well without the stress. It brings fresh ingredients and easy recipes straight to your door, so you can throw together something good any day of the week.

Food & Beverage

GO BANANAS! Banana bread 🍌 🍞 A shop that only sells delicious banana bread, run by its owner Frankie✨(⁠☆⁠▽⁠☆⁠) This is my somewhat unconventional design proposal for a bread brand. I hope you enjoy this as much as I did (⁠ ⁠ꈍ⁠ᴗ⁠ꈍ⁠)

Food & Beverage

This is PITH, a fruit delivery service. PITH is redefining the fruit industry with its quirky branding and relatability. That’s reFRESHing!

Delivery Service

Branding project for a coffee shop / bookstore designed for Monday-haters and slow starters. A cozy spot where caffeine meets procrastination — with a twist of humor. We created a bold, fun, and minimal visual identity that captures the spirit of lazy mornings and the joy of doing things at your own pace. Modern illustration, playful details, and a laid-back vibe all around. Because not every Monday has to suck.

Coffee, Books

Bringing The Waffle Spot to Life From logo to colors, typography to textures – every detail in this brand identity reflects the warmth, indulgence, and joy of the perfect waffle experience. A blend of crispy edges, fluffy centers, and cozy brunch vibes 🧇☕💛 This project was all about crafting a brand that feels as good as it tastes! 🍓

Food & Beverage